The concept – what’s the idea behind Easyrider?

EASYRIDER is unique, a fashion guru, designer, not a superstar or sales promoter. Easyrider demonstrates authenticity in a world of brands that are becoming harder to distinguish every day; with perfect and artificial men in even more perfect bodies … Easyrider is for the true heroes of our era – forerunners, true heroes and vanguards – men of distinction with clear-cut values, who appreciate freedom, a lust for life and independence.

"EASYRIDER" and values

The values appreciated by EASYRIDER correspond exactly with what EASYRIDER products convey: uniqueness, significance, precision, urbaneness, desire, consistency, authenticity and honesty.

Target group

Wearing "EASYRIDER" means being "EASYRIDER": an innovator, a free-thinking pioneer, experienced, age 35+, responsible, forward-looking, acting wisely – but without disregard for elements of pleasure and joy. Instead of a constrained quest for a pretentious identity the ‘Easyrider’ is a role model in his own right.

His device is to do what you love and to love what you do.